KRISTA FRERKING | GRAPHIC DESIGNER

The task for this project was to design a campaign for the 150th anniversary of Heinz, and to spark the next 150 years of brand love with exciting ideas. I decided to display my favorites: a few silly edited photos to be utilized as various marketing pieces, an interactive store display where customers could create their own “ketchup face”, a wall poster featuring tomato glasses, a "filtered" wall piece, tomato tie wallpaper, and art gallery pieces for a pop-up Heinz

anniversary exhibition.

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The art gallery pieces were specifically created with the intent of drawing in a new audience. They are not reflective of Heinz's current branding or designs, however, I wanted to create something that would be new and a little bit wild!